Every service, product or business at large has an USP or unique selling proposition which makes it different from others. The stronger the USP, the more marketable a product becomes. USP is a factor on which the entire business concept revolves, and hence it should be placed very thoughtfully.
Service Industry – Its Importance
Service Industry stands on the idea of concept selling. A concept which serves people thereby making their lives easier. A concept never thought about before – one which creates need in people and caters to that through experts. However one thing to keep in mind is that services should be constantly upgraded based on people’s needs, requirement and trend, so as to sustain the business and prevent take overs, mergers and acquisitions. The sole mantra to be followed in service sector is to make your customers feel special and cared. Accept complains as opportunity for growth and take feedbacks seriously.
Special Services – About it
People always seek or look forward to changes that are different from others. In other words they seek special services. A very small example can be quoted as: – While having roadside panipuris, we always seek to have a puri free of cost from the seller, and that single puri makes the entire experience all the more memorable. We all love surprises – they make us feel special. Our Birthday when celebrated by our near and dear ones, adds that extra hint of happiness to our special day.
Keeping the above factors in mind, businesses operate successfully. While visiting a hospital, for example (which very much comes under the service sector), we often see what extra is provided to us – one which is not asked for by us yet received. Online business is widely taking up the business platform – slowly and gradually. While ordering our grocery online, or while booking a cab, or food delivery service we often search for discounts or promo codes so as to save, even if little, thereby also getting the service. This propensity to save is present in all of us. Online laundry services are also following the same module. It looks forward to providing an extra ounce of benefit to retain its customers. Recently launched in Kolkata is Fabycare – an online laundry service which not only provides simple laundry service but also takes the responsibility of cleaning your household items that too with special care – starting from curtains, sofas, sofa covers covers to door mats – it does all that you can think of. You want it – they have it at affordable prices. Visit the website www.fabycare.com to know more about its services , price and offers.
Customers are the “God” in business. “Strive to be the best” is the tagline to be followed, to make a business sustainable and marketable. Besides that infrastructure and flexibility to change as per need is important. A solid foundation is the pre-requisite of all the above.
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